Let’s be honest—managing your family’s healthcare can feel overwhelming. Between juggling school schedules, dealing with sick days that come out of nowhere, and trying to stay on top of everyone’s ongoing health needs, it often feels like you’re constantly playing catch-up. And don’t even get me started on those surprise medical bills that show up weeks later.
You deserve healthcare that works with your family, not against it. Healthcare that’s there when you need it, without the stress of long wait times or wondering if you’ll be rushed through a 15-minute appointment.
That’s where Craft Concierge comes in. We use what’s called a Direct Primary Care (DPC) model, which is really just a fancy way of saying we’ve cut out the middleman. No insurance paperwork to stress over, no surprise co-pays, and no limits on how often you can reach out to your doctor. It’s healthcare the way it should be—simple, straightforward, and centered around you and your family.
Here’s something that might surprise you: families across the country are discovering this approach in droves. Since 2015, DPC practices have nearly tripled—from around 500 to over 1,400—and membership is growing by 30-40% every year. Why? Because when doctors can focus on smaller patient panels, they can give you the personalized attention you deserve. Plus, families typically save 10-15% on healthcare costs by avoiding all that insurance administration overhead. And here’s the best part: 98% of DPC doctors say they can provide better care in this model than in traditional practices.
In this guide, I’ll walk you through everything Craft Concierge includes for families—from unlimited doctor visits and pediatric care to advanced diagnostics and same-day access. All wrapped up in one simple, flat monthly fee that you can actually budget for.
Ready to see what makes this different? Let’s dive in.
How Does Craft Concierge Work for Families?
Think of Craft Concierge like a gym membership, but for your family’s healthcare. You pay a flat monthly fee, and in return, you get ongoing access to all the services you need—no surprise bills, no paperwork hassles, and no wondering if today’s visit will cost you $50 or $500.
Here’s what your family gets access to:
Same-day or next-day appointments whenever you need them—because when your child wakes up with a fever, you shouldn’t have to wait two weeks to see a doctor. Telemedicine visits for those times when getting everyone out the door feels impossible (we’ve all been there). Extended appointment times so you can actually discuss your concerns without feeling rushed. 24/7 secure messaging with our care team—perfect for those 11 PM parent moments when you’re wondering if that rash is something to worry about.
But here’s what really sets us apart: we take a functional medicine approach. Instead of just treating symptoms as they pop up, we focus on prevention and getting to the root of what’s going on. Whether you’re dealing with wellness goals, urgent care needs, or managing chronic conditions, you have a dedicated team that knows your family and genuinely cares about keeping everyone healthy.
This isn’t just healthcare—it’s having a trusted partner in your family’s wellbeing, through every stage of health and life.
What Services Are Included in a Family Membership?

Your membership goes way beyond the typical “let’s check your temperature and send you on your way” appointment. We’ve designed our services to support your family’s total wellness, whether you’re dealing with everyday bumps and bruises or working on long-term health goals.
Here’s what we can take care of for your family:
Personalized wellness plans tailored to your family’s unique needs—because what works for one family might not work for another. We’ll give you practical recommendations for nutrition, movement, sleep, and stress management that actually fit into your real life.
In-clinic rapid tests when you need answers fast:
- Strep test (no more wondering if it’s just a sore throat)
- Flu test
- COVID test
- Urine pregnancy test
- Urine dipstick
In-office procedures so you don’t have to run all over town:
- Suturing for those inevitable childhood accidents
- Wart removal
- Ear wax removal (yes, it’s as satisfying as it sounds)
- Skin biopsy
- Cyst removal
- Joint injections
- Trigger point injections
- Incision and drainage of skin abscesses
- Pap smears
- Electrocardiogram (EKG)
- Holter monitor (available for an additional cost)
The goal is simple: handle as much as we can under one roof, so you spend less time driving around to different appointments and more time with your family.
Does Craft Concierge Cover Lab Work and Imaging?
Absolutely! We know that lab work and imaging can be some of the biggest budget surprises in healthcare, so we’ve structured our plans to give you predictable access to the testing you need.
Core Plan
With our Core plan, you’ll have access to specialty lab tests at cost + 10%—which is typically much less than you’d pay elsewhere. We’re talking about comprehensive testing for genetics, hormones, gut health, and toxin exposure. And here’s the important part: your doctor will sit down with you to review every result and give you actionable next steps. No confusing lab reports sitting in your patient portal with no explanation.
Vitality Plan
This is where things get really exciting. Your Vitality plan includes point-of-care imaging right in our office:
Plus, you get an annual heart health screening that would normally cost you over $500 elsewhere:
- Coronary Artery Calcium Scan
- CADScor heart sound test ($249 value)
- Carotid Artery Ultrasound ($330 value)
- A personalized Precision Health Report that helps assess your risk for stroke, heart attack, and diabetes
And we include a comprehensive intake lab panel that covers all the basics—CBC, metabolic panel, advanced lipid testing, thyroid function, diabetes markers, and essential vitamins. For men over 50, we include PSA screening too.
Longevity Plan
If you want the most comprehensive diagnostic package available, this is it. We’re talking about full-body imaging that would typically cost thousands:
- Full-body CT with bone density scan ($2,645 value)
- Whole-body MRI ($2,999 value)
- Brain MRI with Brain Reader ($1,900 value)
- Virtual colonoscopy ($1,980 value)
- Cleerly CT Angiogram Scan if indicated by your CADScor ($3,500 value)
Plus, you get unlimited physician-ordered scans and lab tests throughout the year, and one specialty lab test annually (up to $800 value). It’s like having a comprehensive health detective at your disposal.
What Membership Options Are Available for Families?
Now that you know what’s possible with our testing and imaging, let’s talk about which plan might be the best fit for your family’s needs and budget.
Core ($99/month)
This plan is perfect for families who want reliable, accessible primary care without paying for services they don’t use regularly. You’ll get:
Unlimited appointments whenever you need them, extended visits so you never feel rushed, all our basic in-office procedures and urgent care services, personalized wellness planning for your whole family, and lab tests at our reduced rate (cost + 10%).
If you’re a family that’s generally healthy but wants the peace of mind of having a trusted doctor just a phone call away, Core is an excellent starting point.
Vitality ($175/month)
For families who want to be more proactive about health and appreciate having regular check-ins, Vitality includes everything in Core, plus:
Quarterly physician consultations to stay ahead of any health concerns, point-of-care imaging right in our office, that comprehensive intake lab panel we talked about, annual heart health screenings, body composition analysis, and personalized risk reporting for major health events.
This plan is ideal if you want to catch potential issues early and have more frequent touchpoints with your healthcare team.
Longevity ($500/month)
This is our most comprehensive tier, designed for families who want to invest deeply in preventive care and have access to the most advanced diagnostics available. You get:
All that incredible full-body imaging we mentioned, unlimited physician-ordered labs and scans, one specialty test per year (up to $800 value), and priority scheduling for even faster access to your physician.
If optimal health and early detection are top priorities for your family, and you want access to cutting-edge diagnostic tools, Longevity is your plan.
Each membership is designed around different levels of engagement, so you can choose based on how proactive you want to be about your family’s health. See full info here.
What If My Family Needs Care Outside of Craft Concierge?

Here’s the reality: as comprehensive as we are, there might be times when you need care outside our membership. Maybe it’s a specialized surgery, an emergency room visit, or care from a specialist we don’t have in-house. We get it, and we’ve got you covered.
Here’s how we make sure you’re supported:
Referrals and coordination: When you need to see a specialist, your doctor doesn’t just hand you a business card and wish you luck. We’ll refer you to trusted specialists and make sure they have your complete medical records before you even walk in the door. No starting from scratch or repeating your entire health history.
Ongoing communication: Just because you see someone outside our network doesn’t mean we disappear. Your Craft doctor stays involved, helping guide care decisions and making sure everyone’s on the same page about your treatment plan.
Insurance compatibility: Many families pair their DPC membership with a high-deductible insurance plan or health-sharing option. Think of it this way: we handle the everyday stuff, and insurance covers the big, unexpected events like hospital stays or emergency procedures.
Prescription support: While we don’t cover pharmacy costs (prescriptions are handled separately), your doctor can prescribe what you need and often provide guidance on finding the most affordable pharmacy options.
The bottom line? DPC takes care of about 90% of your family’s healthcare needs, and when you need that other 10%, we make sure the transition is as smooth as possible.
How Does Craft Concierge Compare to Traditional Family Clinics?
You might be wondering how this whole approach stacks up against what you’re used to. Let me break it down for you:
Craft Concierge | Traditional Clinic | |
Appointments | Same-day or next-day | Often 1–3 week wait |
Communication | 24/7 messaging access | Office hours only |
Visit Time | Extended, unrushed | 15-minute average |
Costs | Flat monthly fee | Variable; includes copays, deductibles |
Labs & Imaging | Transparent pricing, included in higher tiers | Typically billed separately |
Personalized Care | Functional, relationship-based | Reactive, often protocol-driven |
The difference really comes down to three things: time, access, and relationship. With Craft, you’re not just another appointment on an overbooked schedule. Your doctor actually has time to listen, understand your family’s unique situation, and build a care plan that makes sense for your lives.
No more rushing through appointments, no more waiting weeks for answers, and no more surprise bills that make you question whether that check-up was really worth it.
So, Is Craft Concierge a Good Fit for My Family’s Needs?

Craft Concierge tends to be a game-changer for families who value consistency, transparency, and having a doctor who actually knows their name (and their kids’ names too). But every family is different, so here are some questions that might help you decide:
- Do you find yourself needing flexible access to healthcare for both urgent situations and routine care?
- Are you tired of playing medical bill roulette and want to know exactly what you’ll pay each month?
- Do you want your healthcare to include actual wellness planning and preventive screenings, not just sick visits?
- Is being able to get appointments quickly important to your family’s busy lifestyle?
- Are you managing chronic conditions that would benefit from more regular follow-up and support?
If you’re nodding along to these questions, you’re probably the type of family that thrives with our model. We see this especially with families who have young children (because let’s face it, kids get sick at the most inconvenient times), busy working parents, caregivers juggling multiple responsibilities, or anyone who wants healthcare that feels more like a partnership than a transaction.
If that sounds like your family, then a Craft Concierge membership might be exactly what you’ve been looking for.
Start a Smarter Approach to Family Care

Your family deserves healthcare that works around your life, not the other way around. With Craft Concierge, you get consistent access to care that’s built around your schedule, your budget, and your health goals.
Unlimited visits when you need them, extended appointments so you can actually talk through your concerns, and clear monthly pricing so you always know what to expect and who to turn to. No surprises, no runaround, no wondering if you can afford to take care of your family’s health.
Choose the plan that feels right for where your family is now, and connect with a care team that genuinely prioritizes your family’s wellbeing from day one.
Become a Craft Concierge member and take control of your family’s healthcare today. Because when it comes to your family’s health, you deserve better than the status quo.